January 1 is a great day to lay out all of the things you’re going to do in the year ahead. The day is crisp, and the intentions are strong. So, before daily realities and obligations undo those good intentions, here is my personal checklist of things I want to put effort against professionally in 2012. Some are tied to trends I’m interested in, others are personal interests. Ok. Let’s go year-from-now me. It’s time to get started on these resolutions:
Globalisms: Of course there’s a world beyond the geographic boarders we live within. But, there’s also a world beyond the social boarders of Facebook, Twitter and YouTube. I see all of the lists of the “YouTube of India” or “Chinese Twitter,” but to truly understand how the platforms work and the nature of the conversations in these channels, there’s no substitute for being in the channels, understanding the mechanics and types of conversations that happen there. I’ve started to open accounts on platforms like Weibo in China and Hyves in the Netherlands. I also started a Twitter handle a few years ago based on the premise that cultural differences impact how people use and engage in these channels. @Socialisms is where I share some of the news from these emerging areas. In the new year, I resolve to continue my push into these new places, language barriers be damned. Join me there.
Learn Chinese: Or any of the 10 primary languages in the world. If yours is a global brand, or aspiring to be one, understanding the social differences in those regions of the world begins with an understanding of language. This resolution helps me better understand what people are saying on those new social channels I’m joining. This is a pretty tall order, but I’ve found a few free apps that at least give me a fighting chance of learning to speak and understand the language. Learning to write them is another story, but there’s also an app for that. In the end, Google Translate is only a click away. standing the social differences in those regions of the world begins with an understanding of language. This resolution helps me bett
More Mobile: This is the perennial resolution. I’m fortunate to work in am industry that keeps me current and sometimes ahead of the mobile curve. But, I always feel behind. So, more mobile apps on my phone, better understanding of how brands can embrace mobile and greater understanding of how mobile continues to evolve from a noun into a verb. Here are a few mobile apps I’m currently obsessed with: Zite, Flipbook, Path and Scoop.it. If you’re not thinking about all of the ways mobile will impact your brand, join me in this resolution
Blog More: Blogging as a category didn’t even exist when I started my career. Today, there are more opportunities than ever toshare thoughts and experiences with unwilling masses online. I’ve steadily increased my blog posts over the past couple of years, but I’m still not where I’d like to be. In addition to conveying thoughts and ideas through text, I want to push farther into other mediums. This includes video, photo and audio. And, typically, we think of the publishing side of blogging – sharing our own thoughts and ideas, but a growing category is the curating aspect of blogging – or bringing in the thoughts of others by sharing blog posts and other content related to the discussion. Look out 2012. More of this, please.
Experiment, Experiment, Experiment: This is a fascinating time we live in. What used to take millions of dollars and hours of investment to take an idea from cocktail napkin to launch (I’m talking to you, tech bubble of 2001) can now be crowd sourced with dev runs that happen in real-time with real users all hosted “in the cloud.” What’s resulted is an acceleration of innovation – and it’s there for us all to play with. When I meet with a new web tool entrepreneur, app developer or social platform provider, the first thing I want to do is get under the hood and find what the real value of the platform could be for the brands I work with. I always want to do more of that – marry a big brand with a big technology to find something new in how that brand connects with its consumers. It’s the thing that gets me out the door in the morning.
I’ve got a lot to do, so let’s get to it. Happy New Year.