The Old Guard vs. the Young Guns

There’s a post by Stephen Baker on BusinessWeek.com that points to research saying that a product review by Walt Mossberg influences the value of a company’s stock.  Get a good review from Uncle Walt, and you could get a bump of about $500 million.  If Uncle Walt’s not feeling your product, it could have the opposite impact – to the tune of $200 million. 

I’m not going to argue with the numbers, mainly because my calculator only go to 9, and there’s no doubt that Mossberg is influential.  But, I think there’s another side to this story that shines the light on the new guards of media, like the gadget bloggers tirelessly viewing and reviewing the latest technology, keeping up with the latest developments in technology and always feeding the reader’s appetite for more and faster tech news.

I don’t doubt that Walt’s words impact those with fiscal leanings, specifically those who can impact a company’s stock price from Wall Street.  But, I suspect that the gadget bloggers impact those closer to main street who wait in line for the latest gaming console or cell phone to snatch them up as soon as they hit the shelves.

In that sense, blogs like Gizmodo and Engadget might be a better barometer for the success of a product than Uncle Walt.

I’m interested in what you think, so here’s another poll.

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3 thoughts on “The Old Guard vs. the Young Guns

  1. brad –
    dig this poll. one thing that i would say that affects this is the product/service in question. i might be way off (wouldn’t be the first time) but it seems that if the product is techy and the newest and coolest geeky gadget…i’d lean towards the bloggers as having more influence.

    if the product is something more standard and has a user base of a wider demographic (i dunno, cars, etc…) i would – for now – lean towards traditional media as having more influence.

    eh?

    v

  2. I actually think is a bit of a mix. Via the AllThingsDigital site, Walt is now a main stream blogger. Most of the top blogs are now trying to increase their credibility by adhering to journalistic standards and there is less and less significant independent bloggers. They are now under are larger corporation or getting distribution deals such as the one TechCrunch and PaidContent have with the Washington Post. To survive, both the blogoshere and traditional media will begin to blend together.

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